Hepta is a drone inspection and analysis provide. They operate drones that do variety of digitizations, 3D mapping and image capturing to detect any defects in power lines with their own analytics backend. They needed a refreshment of their brand and website.
The whole process of developing a visual system took over half a year and as a result achieved a coherent B2B identity system that went across all of their digital and printed media.
In the beginning of the branding they had their own logo mark that needed a refreshment. The exploration and development of that mark is brought out below.
The Hepta logomark is built on a 32×32 px grid for optimal online use. Left side is set either with red or 50% opacity to separate from the rest of the mark.